JPL Industries is a holding company for the Lane family to pursue an investment in privately held firms. The family's focus is on acquiring stand-alone companies with value propositions that can support a multi-generational time horizon. JPL seeks to invest in companies and partner with management teams that have a disciplined, passionate focus on executing the company's business strategy to create value. There should be an understanding and buy-in as to what the strategy is and why it is persuasive, achievable, and worthwhile. In particular, the organization should know the value proposition, target market, functional strategy, and the role of assets and competencies. The rationale should be more than financial achievement; there should be a purpose that is valued, if not inspirational.